Giant greenwash - "Save Our Sequoias" scam hurts
the very trees it purports to help

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It's a case of emotional exploitation, plain and simple.

People the world over love California's giant sequoias—Earth's most massive trees and among its oldest. In the wake of reports of sequoia mortality from recent wildfires timber interests and their enabling agencies entered the scene.

They initiated a costly publicly funded campaign to "save" the big trees. How? By undertaking intensive management steps to "reduce fuels."

Take action today to stop the misleading and harmful Save Our Sequoias Act!

Well funded in the wake of a groundswell of public concern for the sequoias, Big Timber and its allies have made hay for years now with their "Save the sequoias" buzz phrase. However, their logging, industrial thinning and tree plantations are damaging watersheds, wildlife habitat and sequoia regeneration while doing nothing to reduce actual wildfire risk and hazard.

With conservation groups including Forests Forever sounding the alarm, these extractive interests now see a threat to their revenue stream. They've enlisted uncritical politicians and placed a bill in Congress that would both lock in and ramp up their damaging activities.

The cynically misnamed Save Our Sequoias Act (H.R. 2709 and its companion S. 4103) has passed the House and a key Senate committee. It is dangerously close to final passage on the Senate floor. But we still have time to stop it!

Missing from press accounts of sequoia mortality in recent years has been the fact that sequoias need the hottest wildfire to regenerate and thrive—hot enough to kill some sequoias while at the same time absolutely necessary to regenerate many many more than the fires kill.

Scroll down to the RESOURCES section at bottom of this alert for more information.

Now is the time, before the midterm election, to flood Congress with messages. After the election on Nov. 3, the lame duck Congress will return and its members could then, without near-term electoral consequences, all too easily move this bill on to final passage.

Take action now to defeat the Save Our Sequoias Act!

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For the forests,

Paul Hughes
Executive Director
Forests Forever

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Forests Forever's new Swag Store offers a sizable array of fun items with which you can amplify our message, start a conversation— or just stay warm or hydrated. All carry our distinctive old-growth-forest-and-crescent-moon logo and many have our "Restore, Reinhabit, Re-enchant" motto.

Except for our stock of books and bumper stickers all items are strictly printed to order, which means we don't produce and store unsold stock, with its attendant cost and potential waste.

So browse our store and wear our logo with pride! All net proceeds benefit Forests Forever and its work to protect and restore California's forests.

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RESOURCES →

 

Forests Forever:
Their Ecology, Restoration, and Protection
by
John J. Berger

NOW AVAILABLE
from Forests Forever Foundation
and the Center for American Places